On Tour: Inside Mansur Gavriel’s New York Pop-Up
Since launching Mansur Gavriel in 2012 with a selection of leather handbags, designers Rachel Mansur and Floriana Gavriel have grown their brand rapidly. They’ve added more bag silhouettes, some in graphic patterns; they now make shoes of all styles; and they plaster posters of their ad campaigns along the streets of Soho. But perhaps the designers’ most notable achievements on the way to lifestyle brand-dom are their Fashion Week presentations. Twice a year, the duo transforms a spacious storefront on Wooster Street into a Mansur Gavriel world complete with models, wildflower arrangements, and blush-toned couches and walls. Now, the pair is hoping to bottle that lightning outside the Fashion Week chaos with a pop-up shop opening in the same location.
“We love the idea of creating an immersive environment, something dreamy in which every detail is considered. We have always been inspired by thoughtful retail environments, and the opportunity to present our first retail concept, just down the street from our office, is very exciting for us,” the designers wrote via email.
Let us say, the pop-up lives up to the expectations. The entire space is a calming shade of pale pink, with products organized by color throughout. At its center is a display table with postcards, posters, and off-beat floral bundles—visitors can pick and choose their favorite blooms and make a bouquet of their own. “We wanted to create an environment that serves as an escape from the every day—a dreamy and beautiful world that allows one to take a break from the busy streets, as well as the upcoming dreary winter weather,” the duo said. “We hope our guests will take a little time for themselves.”
The flowers and the Instagram-friendly interior aren’t the only draws. Mansur and Gavriel have also stocked it with a brand-new Baby Bucket bag, so small it can sit in the palm of your hand. “We were at our handbag factory in Italy last year, and had brought Rachel’s daughter Rose along. She was a year old at the time, and as a gift, our friends at the factory made her a tiny bucket bag. We thought the object was very beautiful, and loved the idea of a miniature version that could also be used by a small child,” the designers explained.
For the more mature set, we’d say that little bucket would look great stuffed with some MG blooms.
Head to Soho and try it out while you can.
Mansur Gavriel will be open at 134 Wooster Street in New York from November 18 until January 11, 2017.
Reposted from Vogue.com here